Contact across cultures. Problems in international business relationships are not always caused by language difficulties. Fill each of the blanks in the following text. Use one word only in each space. Doing business with people of other nationalities involves more than learning foreign languages. There are often cultural differences _______ people of different national backgrounds. These differences sometimes complicate business relationships _______ negotiations. It _______ important to be aware _______ your own cultural tendencies as _______ as those of your business partners. The areas which we need to be aware _______ include body language, gesture, socialising, customs, attitudes _______ punctuality and dress_______ business practice. It is useful to know, _______ example, that the British _______ hands less often than other European people, that Americans _______ first names _______ often than many other nationalities and that the Japanese _______ that harmony and consensus _______ very important. We _______ find out about other cultures _______ reading and talking to _______ with experience. When we _______other countries, it is important to _______ good observers and listeners. We _______ avoid criticising other cultures and realise that we all have similar problems but different ways of dealing with them.
Ксения
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